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Ana Unlocks Intelligence That Claude Code Can't at Five Star
"Once configurated, Ana was producing insights within 2 hours we couldn't connect after 12 months of trying."
Paul Carlson, President
8+
Production features built in 45 days
360M
Rows of market data made queryable
100%
Invoice accuracy back to 2017
900
Agents using the platform
About Five Star Real Estate
A real estate brokerage offering residential buying, selling, and investment services.
Industry
Real Estate
Company Size
~900+ agents
Headquarters
Grand Rapids, MI
Challenge
Millions of rows, zero visibility
Five Star's data — 8 million rows of transaction history, 360 million rows of market information, and years of billing records — was sitting completely inaccessible. Local developers produced work Paul described as garbage. Off-the-shelf SaaS tools couldn't fit the specific workflows of a brokerage of this complexity.
Solution
Plain English queries on complex brokerage data
Five Star deployed TextQL as the data intelligence layer behind an entirely custom-built internal software platform. Using TextQL Ana, Five Star built a comprehensive analytics infrastructure with 7 automated playbooks that enabled leadership to query complex business metrics in plain English.
"I've used both TextQL Ana and Claude Code. Ana knows the tables exponentially better than Claude."
Paul Carlson, President
Impact
Full operational visibility in under two months
8+
Production features built in 45 days
360M
Rows of market data made queryable
100%
Invoice accuracy back to 2017
900
Agents using the platform
Real Estate Agent Performance Management
Automated weekly reports tracking net earnings, gross commissions, and agent rankings, with real-time retention metrics replacing manual spreadsheet analysis.
Transaction Pipeline Visibility
Daily pipeline reports monitoring pending deals, close dates, and earnest money deposits, enabling proactive deal management and accurate forecasting.
Financial Command Center
Automated daily CFO reports delivering cash position, revenue tracking, and vendor payment status directly to leadership each morning.
Operational Intelligence
Quick-access agent lookups and team structure queries that previously required IT support now answered instantly by any team member.
"Without TextQL I couldn't have done this. Literally. There's just no chance."
Paul Carlson, President
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